King*Kai-wuh?
"Kaiju (怪獣 kaijū) is a Japanese word that means 'strange beast', but [is] often translated in English as 'monster'." - Wikipedia
Building off of this concept a brand was formed around the love of pixel art, all things considered nerdy, and the influence of Japanese culture on America. The intention was to create art that is in and of itself something of a "strange beast".